AI SDR
What an AI SDR does, what it does not do and how it differs from a cold-email tool is explained on its own page.
What is an AI SDRGlossary
Outbound sales glossary
Eleven terms you meet in outbound sales, each in brief.
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Appointment setting
Booking first sales meetings with potential clients, done by your own team or by an outside agency. The meeting is where the person who sells takes over.
AI or an appointment-setting agency -
BDR vs SDR
An SDR usually follows up on interest that came in by itself, while a BDR reaches out to new companies first. Both prepare the first conversation for the person who closes the deal, and many teams use the two titles loosely.
Where an AI SDR fits in -
Buying signals
Public events that suggest a company may need what you sell right now, such as hiring, new funding, a new website or news. A message sent shortly after a signal arrives at the right moment.
More about buying signals -
Cold email
A first email to someone who has not contacted you before, written for that person or their company. A good one is short, relevant to the reader and easy to answer, even with a no.
Email and LinkedIn outreach -
Email warm-up
Slowly raising how many emails a new mailbox sends, so that email providers learn to trust it. A new mailbox that sends a lot at once is more likely to land in spam.
More about warm-up and deliverability -
ICP (ideal customer profile)
A short description of the company that gets the most from what you sell: its industry, size, location and the role that decides. It tells you whom to contact and whom to skip.
How to build an ideal customer profile -
Intent data
Data that suggests a company is researching a topic, usually based on the content its people read online. It hints at interest but rarely tells you who will make the decision.
Buying signals and intent data -
Lead enrichment
Adding missing facts to a contact or company record, such as a work email, phone number, role or company size. A complete record lets you judge the lead and reach the right person.
How the AI sales agent works -
MCP (Model Context Protocol)
An open standard that lets AI assistants use outside tools and data through one shared interface. With the right MCP server, an assistant can, for example, search for leads or draft messages.
MCP server and API -
SPF, DKIM and DMARC
Three DNS records that prove an email really comes from your domain and tell the receiving server what to do when it does not. Without them, even wanted emails often land in spam.
How the app checks your sender records
From terms to your first clients Sign up and be among the first to try your AI sales agent.
Where to next
- Product
How the AI sales agent works
It finds contacts, writes messages and drafts replies.
- Pricing
Plans and credits
Plans, credits and what is included.
- Guide
What is an AI SDR?
What it does, what it will not do and how it differs.
- Feature
Buying signals
Know who is hiring, raising money or in the news before you write.